Badges are now three tiers for qualified industry professionals: Core, Advance and Premier. Core covers the floor and signature events, Advance adds one full day of education, and Premier adds the full education program, lounge access and early floor access for scheduled appointments. source
New on the floor: The Next Drop for emerging apparel brands, and the newly branded Performance Zone for fitness, health, recovery and nutrition. source
New education: expanded hands-on teaching and coaching workshops at Demo Day, retail operations sessions on Tuesday, lunch-and-learn programs on Wednesday and Thursday, and multi-hour PGA of America Member workshops on Friday. source
Racquet Sports at the PGA Show adds its own education program on Tuesday, January 26, and a first kickoff reception at the USTA National Campus in Lake Nona, with shuttles provided. source
PGA Show 2027, day by day
1
Friday to Monday, January 22–25 — move-in
Exhibitor move-in runs 8:00 AM to 5:00 PM each day, with Friday for targeted exhibitors only. The National Golf Course Owners Association's Golf Business Conference starts on Monday and runs to January 27; from the 27th its program moves into the convention center alongside the show.
2
Tuesday, January 26 — Demo Day, and no exhibit hall yet
Demo Day runs 9:00 AM to 5:00 PM at Orange County National Golf Center in Winter Garden, rain or shine. PGA of America Golf Professionals with their staff and guests, LPGA Professionals, VIP Buyer Club members and VIP media get in at 9:00; all other registered attendees at 12:00 PM. Education runs at the convention center from 9:30 AM to 5:30 PM. The Racquet Sports Education Program is on this day too, followed by a kickoff reception at the USTA National Campus in Lake Nona. All exhibits must be fully set by 5:00 PM.
3
Wednesday, January 27 — the floor opens
Exhibits are open 8:30 AM to 6:00 PM and education runs 8:30 AM to 5:00 PM. Functional Fabric Fair Winter Edition, a sourcing event for performance fabrics and trims, also opens today alongside the show. The Fashion Show reception starts at 5:30 PM at The Retreat Stage in Hall E, and the runway show runs 6:00 to 7:00 PM.
4
Thursday, January 28 — the full day, then Winter Jam
Exhibits are open 8:30 AM to 6:00 PM and education runs 8:30 AM to 5:00 PM. Doors for the Winter Jam concert open at 5:30 PM at The Retreat Stage. The headliner has not been announced. You get in with your badge, first come, first served, and attendance is limited.
5
Friday, January 29 — closes at 2:00 PM
Exhibits are open 8:30 AM to 2:00 PM, and education runs 8:30 AM to 12:00 PM. Booths must stay fully intact until the close. Move-out starts straight after and runs to 9:00 PM.
6
Saturday to Monday, January 30 – February 1 — move-out
Move-out runs 8:00 AM to 5:00 PM on Saturday and Sunday and 8:00 AM to noon on Monday. All exhibitor materials must be out of the building by noon on Monday, February 1.
The PGA Show is trade only, for qualified golf and racquet sports professionals, and registration is checked against your role and business. Prices below are before tax. They rise on November 9, and the organizer says pricing varies by when you register, so check the page before you budget.
PGA of America, LPGA and International PGA Professionals. Core is free. Advance is $295 and Premier $695 through November 8, then $335 and $775 from November 9.
Industry and racquet sports professionals. Core is $49, Advance $365 and Premier $845 through November 8, then $99, $405 and $925 from November 9.
Suppliers and non-exhibiting manufacturers. If you sell to the golf trade and have no booth, you must buy this badge: Core $1,950, Advance $2,385, Premier $2,945. Soliciting business in the aisles is not allowed. To sell at the show, you need a booth.
What each one gets you. Core is three days on the floor, Demo Day, the Fashion Show, Winter Jam and keynotes. Advance adds one full education day and a Wednesday networking reception. Premier adds all four days of education, a lounge, lunch vouchers and floor access from 7:30 AM for scheduled appointments.
Getting approved. If you came with the same company in the last three years, register with the same email and you are approved automatically. PGA of America members use their Member ID. A first-time industry or racquet professional must provide at least two qualifying documents, such as a recent invoice, a business license or a company website that shows your golf affiliation.
Deadline for documents. Advance qualification closes on Sunday, January 10. If you register after that, your registration stays pending until your documents are checked on site, so bring them.
Badges. Badges are not mailed. Pick yours up at the convention center with your confirmation email and a government-issued photo ID. Scan & Go kiosks print it from the QR code in the email. You can also register on site, though the organizer recommends registering ahead.
Refunds. Fees are non-refundable and registrations cannot be transferred. A cancellation request must be in writing and is not processed until at least two weeks after the show. If it is approved, you can apply your payment to next year's education programs or take a refund less a $100 fee.
Age. The 2027 terms of participation say nobody under 18 is admitted, but the qualifications page sets out a route for high school students. If you plan to bring anyone under 18, ask customer service first, at 800-840-5628.
Buyers. Traditional golf buyers can apply to the VIP Buyer Club, which includes a private lounge and floor entry before opening for private meetings with exhibitors.
Connections Housing is the show's only approved housing vendor, and the official hotels will not honor direct reservations at the show rate. Book on its site or call 702-675-6579. Rooms at the group rate are limited and first come, first served, and the reservation discount deadline is December 1, 2026.
Connections does not charge an advance deposit. A block of 10 or more rooms goes through a separate request form, and no contract is required for exhibitor or group bookings.
The organizer warns about other companies that imply a link to the show; a booking made through anyone else is at your own risk.
The convention center says nearly 10,000 hotel rooms sit within walking distance, and connecting hotels have pedestrian bridges to the building. Complimentary shuttles run from select official hotels, and the shuttle details are still to come, so if you won't be walking, ask about the shuttle when you book.
The West Concourse of the Orange County Convention Center, during another event in March 2026. Photo: Nielsoncaetanosalmeron, CC BY 4.0, via Wikimedia Commons.
The show is in the West Concourse of the Orange County Convention Center, at 9800 International Dr, which the center describes as minutes from Orlando International Airport. Lyft and Uber use three signed pick-up points on the campus.
If you are driving, the West Building lot is reached by Exhibit Drive, Convention Way, or West Entrance Drive off Westwood Boulevard. Spaces are first come, first served, rates vary by vehicle and entry time, overnight parking is not allowed, and the center is cashless. You can prepay on its parking page.
Demo Day is somewhere else: Orange County National Golf Center, 7643 Avalon Rd, Winter Garden, FL 34787. A dedicated shuttle runs from the convention center, and the organizer's reminder is to pick up your badge first, before you board. Free golf cart shuttles run around the range all day, and accessible parking is at the front near registration.
Wear supportive shoes and pack layers; the organizer notes temperatures vary between the range and the halls. Scooters and wheelchairs can be reserved through Scootaround at 1-888-441-7575; the show's accessibility page lists them at $70 and $25 a day.
The organizer puts the show at more than 1,150 brands within 1.1 million square feet of the convention center's West Building, and the 2026 edition was described as more than 10 miles of aisles. The official maps are not out yet; the organizer says they will come closer to show week.
The floor is organized into named areas:
The Range. More than 40 netted and turfed full-swing bays and a putting green, for testing clubs, balls, shafts, grips and simulators.
Racquet Sports at the PGA Show. More than 70 brands across 18,000 square feet, with on-court pickleball and padel.
Innovation District. In 2026 this held the New Product Zone and the Inventors Spotlight.
The Retreat. Premium brands and the evening events, at the stage in Hall E.
Also on the floor. The Performance Zone, Club Amenities, the PGA of America Hub, the Travel Pavilion and Career Connect.
Six show floor stages run daily programming, and education is in the West Hall E/F corridor meeting rooms.
At the 2026 edition the organizer counted more than 8,200 PGA of America, LPGA and international PGA professionals, and more than 1,300 VIP buyers representing 910 facilities and retailers. If you are walking it, filter the Exhibitor Directory by category first and plan by area, and keep your must-see meetings away from Friday, when the floor closes at 2:00 PM.
Booth prices are not on the organizer's public pages; you fill in the exhibit form or talk to a sales representative. Each booth includes five exhibitor badges per 100 square feet, and your company's key contact registers all booth staff. Being an admin on the Exhibitor Dashboard does not register you for a badge. Your Customer Success contact can also give you an invitation link that gets your qualified customers complimentary Exhibit Hall access.
This is a targeted show. The target floor plan in the Exhibitor Manual gives each booth the date and time its freight should reach the building, not the time you must start building. Freeman is the official contractor. Freight shipped to its warehouse reaches the floor first and counts as on target, while show-site freight unloads first come, first served. Carriers delivering to the show site must check in first at the marshalling yard, 10088 General Dr, with certified weight tickets.
The exhibit area is not carpeted, and every booth needs a floor covering. Electrical and other utilities must go in before your carpet does, so order them early. Overtime applies before 8:00 AM and after 4:30 PM on weekdays and any time on a weekend. Any booth not occupied by 3:00 PM on Tuesday, January 26 is presumed abandoned. Badged exhibitors can get into the hall from 7:00 AM each morning.
The organizer does not make its attendee or exhibitor lists available to third parties, and it says offers to sell you an attendee list are not connected to the show. The manual also asks you to double-check every date below on the form itself.
The show's Emperia Lead Retrieval app is free and included in all exhibitor booth packages: staff scan the QR code on an attendee's badge and can add notes, and the leads download to your CRM. A scan gives you the contact details. It does not record what they asked you for unless someone in the booth types it in, and that is what the follow-up has to say.
Date
What happens
Source
Fri, Nov 6, 2026
Last day to request an exhibitor-appointed contractor
Dates tagged From the organizer come from the show's own site (click the tag for the page). The rest are our suggestions, counted back from the opening day. Download it as a PDF.
Decide who works the booth, and have your key contact register them. Each booth includes five exhibitor badges per 100 square feet. Suggested
Last day to request an exhibitor-appointed contractor From the organizer
Attendee badge rates rise; the early rates run through November 8 From the organizer
Book rooms through Connections Housing, ahead of its December 1 discount deadline. Suggested
Hotel reservation discount deadline, Connections Housing From the organizer
Order flooring, furniture and electrical. The exhibit area is not carpeted, and every booth needs a floor covering. Suggested
The buyers you meet at PGA Show will meet dozens of other booths. The one whose email arrives first, with what they asked for, gets the reply. This is what that looks like in MeetDrop. The rest of the app is on one page.
MeetDrop
Filing under PGA Show 2027 · change
Their business card read
Trevor Haines
Director of golf
Larkin Ridge Golf Club
Company found
Private golf club · 27 holes · North Carolina
What you said
“Trevor from Larkin Ridge, 27 holes outside Charlotte. Wants pricing on the spring polos at 12 dozen and samples before their pro shop buy closes March 5.”
Saved · 0:09
On the floorTheir card for the spelling, one sentence for the rest. About ten seconds, then back to the aisle.
MeetDrop
What Trevor gets
Spring polo pricing at 12 dozen, as promised at the PGA Show
Hi Trevor,
Good to meet you at the booth this morning. Pricing on the spring polos at 12 dozen is attached.
I've put samples aside. Where should they ship so they land before your March 5 buy closes?
Sam
EditSend
Before they reach the next boothThe email Trevor gets is written from what you said. It waits for your OK, or goes on its own if you switch that on.
MeetDrop
PGA Show 2027
Leads by show day
Tue26Wed27Thu28Fri29
Call them today
Trevor HainesLarkin Ridge Golf Club93
Greg MahoneyMahoney's Golf Shop82
Priya RamanFernhill Practice Center74
The recap you fly home withLeads by show day, on PGA Show's own days, and who to call first.
Example screens. Trevor and the companies are invented; the show name and its days are PGA Show’s own.
6 facts about PGA Show, each with where it came from.
The PGA Show returns to Orlando from Jan 26 - 29, 2027 and remains trade-only.source
Exhibits run Wednesday to Friday, January 27-29, 2027 at the Orange County Convention Center West Concourse: 8:30 AM - 6:00 PM Wednesday and Thursday, 8:30 AM - 2:00 PM Friday.source
Demo Day is Tuesday, January 26, 2027 at Orange County National Golf Center, 9:00 AM - 5:00 PM, with general access for all registered attendees from 12:00 PM.source
The PGA Show features over 1,000 exhibitors across specialty pavilions and areas.source
The 73rd PGA Show, held January 20-23, 2026, welcomed more than 34,000 industry professionals from 90 countries and all 50 U.S. states, and featured 1,195 participating brands.source
The 2027 PGA Show expects more than 1,150 participating brands and more than 30,000 attendees within 1.1 million square feet of the convention center.source
PGA Show 2027: questions people ask
When and where is the 2027 PGA Show?
January 26 – 29, 2027, at the Orange County Convention Center in Orlando, with Demo Day on the first day at Orange County National Golf Center in Winter Garden. Hours: 8:30 AM – 6 PM Wednesday and Thursday, 8:30 AM – 2 PM Friday; Demo Day 9 AM – 5 PM Tuesday.
Is the PGA Show open to the public?
No. It is trade only, for qualified golf and racquet sports professionals. A first-time industry attendee must provide at least two qualifying documents, and everyone needs a government-issued photo ID on site.
How much does a PGA Show 2027 badge cost?
For industry and racquet sports professionals, Core is $49, Advance $365 and Premier $845 before tax through November 8, then $99, $405 and $925 from November 9. Core is free for PGA of America, LPGA and International PGA Professionals. Suppliers with no booth start at $1,950.
When is PGA Show Demo Day, and who can go?
Tuesday, January 26, 2027, 9:00 AM to 5:00 PM at Orange County National Golf Center, rain or shine. PGA of America Golf Professionals with their staff and guests, LPGA Professionals, VIP Buyer Club members and VIP media get in at 9:00, and all other registered attendees at 12:00 PM.
Are PGA Show badges mailed?
No. You pick yours up at the Orange County Convention Center with your confirmation email and a government-issued photo ID. Pick it up before you board the Demo Day shuttle.
Where should I stay for the PGA Show?
Book through Connections Housing, the show's only approved housing vendor, at 702-675-6579 or through the show's hotel page. The official hotels will not honor direct reservations at the show rate, and the reservation discount deadline is December 1, 2026.
How big is the PGA Show?
The organizer says more than 34,000 industry professionals from 90 countries came in 2026, when the show had 1,195 participating brands. For 2027 it expects more than 30,000 people and more than 1,150 brands, within 1.1 million square feet, and its show features page lists over 1,000 exhibitors.
How should exhibitors follow up after the PGA Show?
Fast, and with what each buyer asked for. The show's own lead guide says within a week; the same day is better. A badge scan gives you contact details, not the pricing or the samples you promised. MeetDrop writes the email from one sentence you say after the visitor walks away, and it waits for your OK before it goes.
