Supplier Showcase Reloaded is new: after the original Supplier Showcase sold out for Monday and Tuesday, a second wave of suppliers takes the Palazzo Ballroom on Wednesday and Thursday, January 20–21. source
Registration fees went up in some categories for 2027; NSSF says the cost of putting the show on has risen. source
SHOT Show 2027, day by day
1
Sunday, January 17 — the golf classic, and move-in
The NSSF/HAVA Golf Classic runs 8:00 AM to 4:30 PM, raising money for disabled combat veterans. Exhibitors move in from 8:00 AM to 8:00 PM.
2
Monday, January 18 — Range Day and the Supplier Showcase
Industry Day at the Range runs at the Boulder Rifle & Pistol Club in Boulder City. It is invitation-only, and every guest must be registered for SHOT Show and credential-verified. In Las Vegas the Supplier Showcase opens 8:30 AM to 4:30 PM, and exhibitor move-in runs 6:00 AM to 8:00 PM.
3
Tuesday, January 19 — the floor opens
Exhibit halls and the New Product Center open 8:30 AM to 5:30 PM. SHOT University and the Law Enforcement Education Program run alongside (separate fees). The Industry Welcome Reception and drone show is on the Great Outdoors Plaza, 5:30 to 6:30 PM.
4
Wednesday and Thursday, January 20–21 — the full days
The floor is open 8:30 AM to 5:30 PM both days. Supplier Showcase Reloaded, new for 2027, brings a second wave of suppliers to the Palazzo Ballroom, 8:30 AM to 4:30 PM. Each evening there is a reception on the Great Outdoors Plaza at 5:30.
5
Friday, January 22 — closes at 4:00
The floor and the New Product Center are open 8:30 AM to 4:00 PM. Vehicles in booths are reloaded that evening, 5:00 to 9:00 PM.
SHOT Show is trade only and not open to the public. You qualify on two levels: show management must be able to verify that your company is directly in the shooting, hunting, outdoor, tactical or defense markets, and that you are an owner or direct employee of it. Nobody under 16 is admitted, infants included.
Documents. A firearms retailer qualifies with a signed copy of a Type 1 or 2 FFL. A sporting goods retailer can use two industry invoices from the last nine months, a business license, a resale certificate, or a working website that shows the business. Employees prove they work there with a business email, an invoice in their name, or the company website listing them.
No pre-checks, no refunds. Show management does not review your qualification before you register, and a denied registration is not refunded. If you cannot provide the documents, the organizer's own advice is not to register.
2027 fees. Retailers, distributors and training facilities pay $45 as NSSF members, or $225 otherwise; an NSSF buyer member company's first badge is free. Non-retailers pay $175 or $350. Law enforcement and military buyers pay $45.
Badges. Badges are not mailed. Everyone picks up their own on site, nobody can collect a badge for someone else, and a lost or stolen badge costs $200 to replace. Spouses can be added when you register, except on media badges.
The show sits on the Strip, and a handful of hotels connect directly to the two buildings; the organizer says space in them is limited. NSSF takes bookings on two lines: the headquarters hotel at (866) 659-9643 in the US, and all other official hotels at 1 (800) 388-8104.
A room in the show block does not approve your registration, and if you are not approved the show is not liable for your cancellation fees, so register first.
Most Las Vegas resorts do not allow firearms, and each enforces its policy differently. If that affects your stay, ask the hotel before you book. Personal firearms and ammunition are not allowed at the show at all.
The Venetian Expo's main entrance in 2010, when it was still the Sands Expo; it was renamed in 2021. Photo: Toglenn, CC BY-SA 3.0, via Wikimedia Commons.
NSSF says many attendees stay within a 10-minute walk of the Venetian Expo and Caesars Forum. Beyond walking, there are shuttle buses from partner hotels, the Las Vegas Monorail, and Uber and Lyft.
Parking is paid at almost every resort, and the show does not validate it at the Venetian or at Caesars properties such as the LINQ or Harrah's. Las Vegas residents get up to three hours free at the Venetian with local ID.
Scooters ($75 a day) and wheelchairs ($25 a day) can be reserved through Scootaround at (888) 441-7575; the organizer recommends booking ahead.
The exhibit halls are in two buildings: the Venetian Expo, on Levels 1 and 2, and Caesars Forum. The SHOT Bridge, an enclosed walkway from Level 2 of the Venetian Expo into Caesars Forum, connects them, so you can cross without going outside. Both buildings are full for 2027; extra exhibitors are in SHOT Show eXtra in the Palazzo Ballroom, where the Supplier Showcase also runs.
The halls cover more than 830,000 net square feet, and NSSF's own figures put the average attendee on the floor for 21.4 hours. If you are walking it, take one building per morning and use the bridge after lunch, and keep the New Product Center (open every show day from 8:30 AM) for a quieter hour.
The official floor plan is in the SHOT Show Planner on shotshow.org.
Space for 2027 is $43 per square foot, plus $1,000 for each corner. A first-time exhibitor can take the New Exhibitor Package at $1,995: a table, two chairs, two badges, lunch for two on Wednesday and Thursday, an entry in the New Product Center, and the show's lead retrieval app. Every exhibitor has to be in the shooting, hunting, outdoor or law enforcement industries and approved by show management.
Display firearms must have their firing pins removed and pass a SHOT Show Safety Advisor's inspection. If you ship firearms, separate them from all other freight and use the show's firearm labels. Freeman is the official service contractor; each building has its own electrical provider and its own order forms, so order for the building your booth is in.
Buyer badges carry the buyer's registration details in a QR code, which you read by renting a scanner or buying the SWAP app from Maritz. That gives you the name and the company. It does not record what they asked you for, which is what the follow-up has to say.
Date
What happens
Source
Fri, Nov 13, 2026
A vehicle or mobile unit in your booth: file the Clark County fire permit application through Show Management
Dates tagged From the organizer come from the show's own site (click the tag for the page). The rest are our suggestions, counted back from the opening day. Download it as a PDF.
Decide who works the booth and gather every person's qualification documents. Badges are not issued without them. Suggested
Book rooms through NSSF's official hotel lines; the hotels connected to the halls fill first. Suggested
A vehicle or mobile unit in your booth: file the Clark County fire permit application through Show Management From the organizer
The buyers you meet at SHOT Show will meet dozens of other booths. The one whose email arrives first, with what they asked for, gets the reply. This is what that looks like in MeetDrop. The rest of the app is on one page.
MeetDrop
Filing under SHOT Show 2027 · change
Their business card read
Marcus Hale
Firearms buyer
Ridgeback Sporting Goods
Company found
Sporting goods retail · 14 stores · Texas
What you said
“Marcus from Ridgeback, fourteen stores in Texas. Wants dealer pricing on the 4-16 scope and a demo unit before their spring catalog closes March 1.”
Saved · 0:09
On the floorTheir card for the spelling, one sentence for the rest. About ten seconds, then back to the aisle.
MeetDrop
What Marcus gets
Dealer pricing on the 4-16, as promised at SHOT
Hi Marcus,
Good to meet you at the booth this morning. Dealer pricing on the 4-16 is attached, at the fourteen-store tier you asked about.
I've put a demo unit aside. Where should it ship so it lands before your March 1 catalog deadline?
Sam
EditSend
Before they reach the next boothThe email Marcus gets is written from what you said. It waits for your OK, or goes on its own if you switch that on.
MeetDrop
SHOT Show 2027
Leads by show day
Tue19Wed20Thu21Fri22
Call them today
Marcus HaleRidgeback Sporting Goods94
Jen OkaforNorthline Outdoor Supply81
Dale RiversRivers Range & Gun77
The recap you fly home withLeads by show day, on SHOT Show's own days, and who to call first.
Example screens. Marcus and the companies are invented; the show name and its days are SHOT Show’s own.
5 facts about SHOT Show, each with where it came from.
Attendance is trade-only: access is restricted to qualified industry professionals and media, and all exhibitors must be part of the shooting, hunting, outdoor or law enforcement industries and be approved by Show Management.source
The show floor spans two venues connected by the SHOT Bridge, an enclosed walkway running from Level 2 of the Venetian Expo into Caesars Forum.source
The 2026 edition drew attendees from all 50 states and 126 countries, with 2,744 exhibitors across 834,500-plus net square feet.source
Levels 1 and 2 of the Venetian Expo and Caesars Forum are described by the organizer as at full capacity, with a separate 'SHOT Show eXtra' exhibit area in the Palazzo Ballroom for additional exhibitors.source
Display firearms must have firing pins removed and pass Safety Advisor inspection, and firearms freight is picked up from security rooms at the Venetian and Caesars Forum.source
SHOT Show 2027: questions people ask
When and where is SHOT Show 2027?
January 19 – 22, 2027, at the Venetian Expo and Caesars Forum in Las Vegas, connected by the SHOT Bridge on Level 2. Exhibit hall hours: Tue–Thu 8:30 AM–5:30 PM, Fri 8:30 AM–4:00 PM.
Is SHOT Show open to the public?
No. It is trade only: the shooting, hunting and outdoor trade, plus commercial buyers and sellers of military, law enforcement and tactical products. Both your company and your employment are verified, and nobody under 16 is admitted, infants included.
How much does a SHOT Show 2027 badge cost?
Retailers, distributors and training facilities pay $45 as NSSF members or $225 otherwise, and an NSSF buyer member company's first badge is free. Non-retailers pay $175 or $350, and law enforcement and military buyers pay $45.
Are SHOT Show badges mailed?
No. Each registrant picks up their own badge on site, nobody can collect someone else's, and a lost or stolen badge costs $200 to replace.
Where should I stay for SHOT Show?
On the Strip, near the Venetian Expo and Caesars Forum; a handful of hotels connect directly to them. Book through NSSF's lines, (866) 659-9643 for the headquarters hotel and 1 (800) 388-8104 for the other official hotels, but register first: a hotel booking does not approve your badge.
What is Industry Day at the Range?
A live-fire day on Monday, January 18, 2027, the day before the show opens, at the Boulder Rifle & Pistol Club in Boulder City. It is invitation-only, and every guest must be registered for SHOT Show and pass NSSF's credential check.
How big is SHOT Show?
NSSF puts it at 53,000-plus industry professionals and 2,400-plus media from more than 115 countries, across more than 830,000 net square feet. The 2026 edition had 2,744 exhibitors.
How should exhibitors follow up with buyers after SHOT Show?
The same day, with what each buyer asked for. A badge scan gives you a name and a company, not the dealer pricing or the demo unit you promised. MeetDrop writes that email from one sentence you say after the buyer walks away, and it waits for your OK before it goes.
