Move-in is scheduled by booth size and location: 8:00 AM to 6:00 PM on January 20, then 7:00 AM to 6:00 PM from January 21. Registration opens on Sunday, noon to 5:00 PM, in the A-B lobby. Booths of 500 square feet or larger must have their empty crates tagged by 4:30 PM on Sunday, or pay $50 a crate.
2
Monday, January 25 — the day before
Registration runs 7:00 AM to 5:00 PM in the A-B and C lobbies, and Scan & Go badge pickup runs noon to 7:00 PM in four hotel lobbies. The International Poultry Scientific Forum and the Latin American Poultry Summit both run on Monday, and the Listeria workshop starts at 2:00 PM. Every booth must be set up by 6:00 PM.
3
Tuesday, January 26 — the floor opens, 10:00 AM to 5:00 PM
Exhibitors get in from 7:00 AM, and booths must be show-ready by 9:00. The Pet Food Conference runs 7:30 AM to 4:00 PM, and the morning also has the Feed Mill of the Future Conference and the free Animal Agriculture Sustainability Summit. The New Product Showcase awards are at 2:30 PM, Happy Hour is on the floor from 4:00 to 5:00 PM, and the Meat Industry Hall of Fame induction follows at the Signia Hotel, 5:00 to 7:30 PM.
4
Wednesday, January 27 — the full day, 9:00 AM to 5:00 PM
The Young Leaders Under 30 Awards are at 10:00 AM in the Discovery Zone, and the Hot Wing Eating Contest is at 2:00 PM. Booths with hospitality may entertain until 6:00 PM. In the evening a trolley leaves the GWCC Transportation Hub for Krog Street Market, 5:30 to 9:30 PM.
5
Thursday, January 28 — closes at 3:00 PM
The floor is open 9:00 AM to 3:00 PM. The International Rendering Symposium runs 11:00 AM to 6:00 PM. Dismantling starts when the halls close at 3:00, and no work is allowed after 11:00 PM.
6
Friday to Sunday, January 29–31 — move-out
Move-out runs 7:00 AM to 6:00 PM on Friday and Saturday, and 7:00 AM to 4:00 PM on Sunday. GES begins forcing freight at 4:00 PM on Sunday.
Registration is open. IPPE is a private business event for buyers and sellers in feed manufacturing and in meat, poultry and egg production and processing, and management can refuse registration to non-affiliated groups or individuals.
Rates. $99 through January 8, 2027; $149 from January 9 to 25; $199 onsite starting January 26. The fee covers three days on the floor, the complimentary education programs and the Happy Hour.
Complimentary badges. Members of USPOULTRY, AFIA and the Meat Institute who process consumer meat and poultry products or manufacture animal food register free. So do students with a valid ID, and youth. Exhibitors can also get promo codes that give their customers free floor registration.
Poultry growers. U.S. residents pay $5 onsite with a completed form and a 2027 Grower Days coupon, which comes from state poultry organizations.
No refunds. IPPE does not offer refunds, name changes or company changes, so check who is going before you pay.
Badge pickup. In the A-B lobby from noon on Sunday, January 24, and the C lobby from 7:00 AM on Monday, January 25. Scan & Go pickup runs noon to 7:00 PM that Monday in the lobbies of the Marriott Marquis, Westin Peachtree Plaza, Omni and Signia.
Age. There is no minimum. Everyone of walking age wears a badge, and parents are responsible for their children.
Paid programs. These are added when you register or onsite, and most early-bird rates end January 8. The Pet Food Conference, for one, is $150 and then $199.
Visas. Letters of invitation come by email once your registration is processed. For the visa itself, contact the embassy in your country.
Maritz is the only hotel provider IPPE endorses, and you book through the same registration and housing site. The organizer warns that other companies offering hotel help are not endorsed, and that agreements with them are not protected by event management.
The block has 46 hotels, with listed rates from $185 at the Sonesta Select Midtown to $295 at Hotel Phoenix. The closest are the Omni Hotel at Centennial Park ($230) and Signia by Hilton Atlanta ($281), both 0.1 miles from the building, then the Glenn Hotel ($223) and Embassy Suites at Centennial Olympic Park ($243, breakfast included) at 0.2 miles. The organizer shows no walking distance for the Midtown and Buckhead hotels, which are about 2 to 9 miles away by road. Block hotels have shuttle bus service; look for the IPPE signs in the lobby.
Changing a room. The last day to change through Maritz is January 6, 2027, after which Maritz hands reservations to the hotels. From January 12, contact the hotel directly.
Exhibitor room blocks. Names are due November 9, 2026, along with valid credit cards. Questions go to Maritz at 864-208-2586.
An entrance to the Georgia World Congress Center, photographed in August 2016. Photo: Michael Barera, CC BY-SA 4.0, via Wikimedia Commons.
The Georgia World Congress Center is at 285 Andrew Young International Blvd NW, Atlanta. Hartsfield-Jackson International Airport is about 10 miles away, around 30 minutes by road.
Flights. Delta, Southwest and United offer IPPE discounts on some fares. The codes are NY4VR for Delta and ZSNW170228 for United; Southwest books through SWABIZ for travel from January 23 to 31, 2027.
Airport transfers. Dart Airport Shuttles gives a discount on shuttles and private cars with the promo code IPPE27. Book ahead, because that is the only way to guarantee availability.
Parking. The Yellow Lot is closest to the C Building, and the Red and Orange Decks are closest to the A and B Buildings. Pre-purchased parking is $11.30 including tax and fees. Drive-up is $15.00 a day, with entry before noon.
Bring a card. The building is completely cash free, including food, the gift shop and coat check ($3 a coat, $5 a bag, plus a small card fee).
Scooters and power chairs. Mobility Georgia rents them in advance, and scooters are also available at the FedEx business center in the B and C Building lobbies.
Dress in layers. The organizer warns that January weather in Atlanta is unpredictable and that the floor temperature can change too.
The exhibits fill four halls, color-coded by industry. The 2027 exhibitor list showed 642,119 square feet on November 2, 2026, and the organizer says the list can change.
Green Hall A. Animal food ingredients and equipment, animal health and rendering.
Red Hall B. Animal health, egg production and processing, genetics, incubation and live production. The Worker Safety Pavilion is here.
Blue Halls BC and C. Food safety, worker safety, meat and poultry processing and packaging, and rendering. The Food Safety Pavilion is in Hall BC.
The A-B Connector joins Hall A to Hall B, and it also holds the International Trade Center, with meeting rooms, translators and a directory of exporters. The B/C Connector Bridge runs from Aisle 31000 in Hall B to Aisle 31000 in Hall C.
The landmarks worth finding are the three TECHTalks theaters (booths A244, B49003 and C13179), which run 20-minute exhibitor talks, the New Product Showcase (BC36119), the Discovery Zone (BC34088), the Community Courtyard (BC34087) and the Poultry Museum (B32009). If you are walking the floor, our advice is to see your must-visit booths on Tuesday and Wednesday, since Thursday closes at 3:00 PM.
The organizer publishes an interactive floor plan and a searchable exhibitor list. The IPPE mobile app, due in November, also has an interactive floor plan.
Booth space has been $30 a square foot since October 1, 2026, plus $250 per open corner. Exhibitors from 2026 take $4 a square foot off, and members of USPOULTRY, AFIA or the Meat Institute in good standing take $2 off. Booths start at 10 by 10 feet with a non-refundable $500 application fee. Contracts issued from October 1 to December 15 are payable in full within 15 days, later ones at the time of order, and refunds ended on September 30. Every booth needs carpet or other floor covering, which GES, the general contractor, can supply.
Move-in is by assigned target time, shown on the target maps in the exhibitor kit. If you need a different time, or a contractor other than GES, the forms are due January 5. On move-out, the organizer's warning is plain: do not expect all your empty crates back until 11:00 PM on January 28, and plan an extra night for your packing crew.
Booth staff badges are complimentary through January 25. From January 26 anyone not pre-registered pays $199, with no exceptions. Giveaways must stay inside your booth, roving staff are not allowed, and lotteries and raffles are out, though you may collect business cards for a prize drawing. You may photograph your own exhibit after telling show management in advance, but not anyone else's without their written permission, and an outside photographer needs written approval. Booths of 200 square feet or larger can book Customer Connection Center rooms on the Hall B floor, which hold up to 12 people.
Lead retrieval is rented from Maritz through the exhibitor kit, and the advance-order discount ends November 25. Exhibitors scanned more than 32,000 leads at the 2026 show. A scan tells you who stopped by. It does not record what they asked you for, which is what the follow-up has to say.
Date
What happens
Source
Mon, Nov 9, 2026
Exhibitor names and credit cards due for hotel room blocks
Advance-order discounts end for GES, Edlen, CCLD, PRG, Levy and Teasley's. Lowe Refrigeration orders, the Exhibitor Appointed Contractor form, target-time variance requests and online directory updates are also due
Dates tagged From the organizer come from the show's own site (click the tag for the page). The rest are our suggestions, counted back from the opening day. Download it as a PDF.
Exhibitor names and credit cards due for hotel room blocks From the organizer
Rent lead retrieval through the exhibitor kit while the advance-order discount lasts. Suggested
Order furniture, utilities, Wi-Fi and catering for your booth. Vendors' advance-order discounts end January 5. Suggested
Advance-order discounts end for GES, Edlen, CCLD, PRG, Levy and Teasley's. Lowe Refrigeration orders, the Exhibitor Appointed Contractor form, target-time variance requests and online directory updates are also due From the organizer
Set up your follow-up: spec sheets, price lists, links and how you sign off, so every buyer hears back the day you meet them. Suggested
Last day of the $99 attendee rate; $149 from January 9 From the organizer
Last day for advance shipments to reach the GES warehouse without surcharges; carriers must check in by 2:00 PM for guaranteed same-day unloading From the organizer
Check that every booth staffer is registered, and agree who covers which hours. The floor opens at 10:00 AM on Tuesday and closes at 3:00 PM on Thursday. Suggested
The buyers you meet at IPPE will meet dozens of other booths. The one whose email arrives first, with what they asked for, gets the reply. This is what that looks like in MeetDrop. The rest of the app is on one page.
MeetDrop
Filing under IPPE 2027 · change
Their business card read
Dana Whitfield
Plant manager
Marlow Creek Poultry
Company found
Poultry processor · 2 plants · North Carolina
What you said
“Dana from Marlow Creek Poultry, two plants in North Carolina. Wants a quote on the stainless conveyor belting for Plant 2 and our sanitation spec sheet before their shutdown on April 12.”
Saved · 0:09
On the floorTheir card for the spelling, one sentence for the rest. About ten seconds, then back to the aisle.
MeetDrop
What Dana gets
Belting quote for Plant 2, as promised at IPPE
Hi Dana,
Good to meet you at the booth today. The quote on the stainless conveyor belting for Plant 2 is attached, along with the sanitation spec sheet you asked for.
Can we talk this week, so the order lands before your April 12 shutdown?
Sam
EditSend
Before they reach the next boothThe email Dana gets is written from what you said. It waits for your OK, or goes on its own if you switch that on.
MeetDrop
IPPE 2027
Leads by show day
Tue26Wed27Thu28
Call them today
Dana WhitfieldMarlow Creek Poultry94
Ruben CastilloThree Oaks Feed Mill83
Ken AldridgeAldridge Egg Farm76
The recap you fly home withLeads by show day, on IPPE's own days, and who to call first.
Example screens. Dana and the companies are invented; the show name and its days are IPPE’s own.
6 facts about IPPE — International Production & Processing Expo, each with where it came from.
The 2027 IPPE runs Jan. 26 - 28, 2027 at the Georgia World Congress Center, 285 Andrew Young International Blvd NW, Atlanta, GA 30313, with show hours of 10:00 a.m. - 5:00 p.m. Tuesday, 9:00 a.m. - 5:00 p.m. Wednesday and 9:00 a.m. - 3:00 p.m. Thursday.source
The 2026 IPPE had 1,375 exhibitors, 662,214 square feet of exhibit space and 32,550 total attendees, 9,706 of them international, from 115 countries.source
The organizer's dynamic 2027 exhibitor list showed an exhibitor count of 1,366 and 642,119 sq. ft. of exhibit space when read on November 2, 2026.source
IPPE registration is a $99 USD early rate through January 8, 2027, then $149 USD from January 9 - 25, 2027, and $199 USD onsite starting January 26, 2027.source
IPPE is a private business event for buyers and sellers involved in the global feed manufacturing, meat, poultry and egg production and processing industries.source
The 2027 floor has four halls: Green Hall A for animal food ingredients and equipment, animal health and rendering; Red Hall B for animal health, egg production and processing, genetics, incubation and live production; and Blue Halls BC and C for food safety, worker safety, meat and poultry processing and packaging, and rendering.source
IPPE 2027: questions people ask
When and where is IPPE 2027?
January 26 – 28, 2027, at the Georgia World Congress Center in Atlanta. Show hours: Tue 10:00 AM–5:00 PM, Wed 9:00 AM–5:00 PM, Thu 9:00 AM–3:00 PM. The next two are January 25 to 27, 2028, and January 23 to 25, 2029.
Is IPPE open to the public?
No. It is a private business event for buyers and sellers in feed manufacturing and in meat, poultry and egg production and processing, and management can refuse registration to non-affiliated groups or individuals. There is no minimum age, and everyone of walking age wears a badge.
How much does an IPPE 2027 badge cost?
$99 through January 8, 2027, $149 from January 9 to 25, and $199 onsite starting January 26. Qualifying members of USPOULTRY, AFIA and the Meat Institute register free, as do youth and students with a valid ID. There are no refunds, name changes or company changes.
What is on the floor at IPPE?
Technology, equipment, supplies and services for eggs, meat, poultry and animal food. Green Hall A has animal food ingredients and equipment. Red Hall B has egg production, genetics, incubation and live production. Blue Halls BC and C have food safety, worker safety and meat and poultry processing and packaging.
Where should I stay for IPPE?
Book through Maritz, the only hotel provider IPPE endorses. The closest block hotels are the Omni Hotel at Centennial Park and Signia by Hilton Atlanta, both 0.1 miles from the Georgia World Congress Center. Block hotels have shuttle bus service.
How do I get to the Georgia World Congress Center, and where do I park?
It is about 10 miles from Hartsfield-Jackson Airport, around 30 minutes by road. Parking is in the Yellow Lot, closest to the C Building, or the Red and Orange Decks, closest to A and B. Pre-purchased parking is $11.30, and drive-up is $15.00 a day, with entry before noon.
How big is IPPE?
The 2026 edition had 1,375 exhibitors, 662,214 square feet of exhibit space and 32,550 attendees, 9,706 of them international, from 115 countries. The 2027 exhibitor list showed 1,366 exhibitors and 642,119 square feet on November 2, 2026, and it can change.
How should exhibitors follow up after IPPE?
Quickly, with what each visitor asked for. The organizer's own tip is to follow up while the show is still top of mind, and a badge scan will not tell you which spec sheet or quote you promised. MeetDrop writes the email from one sentence you say after the visitor walks away, and it waits for your OK before it goes.
