WINTER FANCYFAIRE 2027 · SAN FRANCISCO · JANUARY 17–19

Three days. 1,000 makers.
Follow up on every buyer you actually met.

MeetDrop is a lead capture app for trade shows. After each conversation you speak one sentence into your phone, and the follow-up email is written and sent before they reach the next aisle.

Winter FancyFaire — the show the trade knew for decades as the Winter Fancy Food Show — fills Moscone Center for three days: 1,000+ exhibitors including 310 showing for the first time, open to qualified trade only. Here is how to leave San Francisco with the follow-ups already sent.

January 17 – 19, 2027 Sun Jan 17 10am-4pm; Mon Jan 18 10am-4pm; Tue Jan 19 10am-3pm Moscone Center, San Francisco

Claim a Team spot Claim a Pro spot

Free for Winter FancyFaire — limited spots. Or see the plans and start free today, no card.

Curious how it feels? Try it on yourself

1 · You say it

Snap their card or badge, tap the mic, and say what you would have scribbled on the back. Seven seconds, in your own words.

Just met Jack from Northwind, wants the partner agreement, review Thursday.

2 · MeetDrop writes it

Name, company and what they asked for are pulled out. The email is written in your voice, with the right link already in it, and the lead is scored against the people you came for.

The partner agreement — as promised at the booth

3 · You press send

Read two lines, press Send, and it leaves from your own address. Nothing ever goes out that you did not press. Replies land in your inbox.

"So you’ll email me?" — "Already sent, Jack."

Seventy-three seconds, start to finish. The booth is a dramatization; every phone screen is the real app, recorded live. “Already sent, Jack. Take care.”

How three days at FancyFaire actually go

Sunday, January 17 — the floor opens, 10 to 4

Six hours. Hosted Buyers get in early, so the serious meetings happen before the aisles fill. Every conversation is sharp and every card gets a note on the back.

Monday, January 18 — the long middle day, 10 to 4

Buyers working the floor properly, comparing your line against the three stands either side. The sofi Awards finalists draw crowds and the good conversations blur into the polite ones.

Tuesday, January 19 — it closes at 3

Five hours and then breakdown. The follow-up is now a task for the week you are back — the week buyers are writing the orders they decided on at the show.

With MeetDrop, the follow-up left with the conversation

After each buyer walks away, whoever spoke to them taps the mic and says what they would have written on the card. You fly home with a lead list that already shows who opened and who replied.

MeetDrop is free for Winter FancyFaire. Ten spots on each side of the aisle.

Ten Pro plans for people walking the floor, ten Team plans for booths. The price is one public post saying you are going.

A woman with a badge walks a wide convention centre aisle speaking a voice note into her phone

WALKING THE FLOOR

Pro, free through January 31 $99 / mo

10 of 10 left

For retail and foodservice buyers and anyone attending on their own badge.

Unlimited AI follow-up emails for the show, not the 10 a month on Free
Follow-ups sent from your own email domain
Lead scoring, ideal-customer profiles and CRM sync
The show recap: who opened, who replied, who went quiet

Claim a Pro spot

Two men at a trade show booth; the exhibitor holds his phone over the visitor's business card

WORKING A BOOTH

Team, free through January 31 $199 / mo

10 of 10 left

For the whole team on the stand at Moscone.

Everything in Pro, for everyone on the booth
One shared lead pool with dedupe — three seats included
Assignment, so the rep who had the conversation sends the email
Team recap by rep, by day, by hall

Claim a Team spot

How to claim it

Post that you are going

On LinkedIn or X, public. Use ours or write your own — it has to say Winter FancyFaire and mention MeetDrop.

We're at #WinterFancyFaire 2027, San Francisco, January 17–19 — Moscone, booth number. Come taste. This year every conversation at the booth gets its follow-up the same day, thanks to @MeetDrop. meetdrop.ai/events/winter-fancy-food-show

I'll be at #WinterFancyFaire 2027, January 17–19 at Moscone. If we meet on the floor, expect an email from me before you're back at the hotel — I'm running my follow-ups with @MeetDrop this year. meetdrop.ai/events/winter-fancy-food-show

Paste the link to your post

In the form on the right, with the email you will sign in with.

We switch it on

A person checks the post and turns the plan on within one business day. You get one email saying it is live. Nothing else.

Going to Winter FancyFaire with MeetDrop

Updated as spots are claimed · each name links to their post

ATTENDING · 0 OF 10 CLAIMED

First name
goes here

Open

BOOTHS · 0 OF 10 CLAIMED

First booth
goes here

Open

Listed with permission, from the box on the claim form. Ask us and you come off the same day. After the twenty free spots are gone the wall stays open — post that you are going and you are listed, whether or not a plan came with it.

One app, both sides of the aisle

However you work the show, the follow-up is sent before the conversation cools.

Every badge is trade

Entry is restricted to professional visitors. No public, no browsers — capture everyone and the list is already qualified.

Fifteen hours of floor, total

10–4, 10–4, 10–3. That is not long to meet a thousand exhibitors' worth of competition, and not long to lose a conversation.

310 of them are new

First-time exhibitors have no back catalogue of relationships. The follow-up sent the same afternoon is most of their advantage.

What we checked with the organizer

9 facts about Winter FancyFaire, each with where it came from.

Show hours are 10am-4pm on Sunday Jan 17 and Monday Jan 18, and 10am-3pm on Tuesday Jan 19, 2027. source
The organizer's exhibit page for the San Francisco show states 1,000+ exhibitors and 310 first-time exhibitors. source
SFA announced 75 finalists for the 2027 sofi Awards ahead of the January 17-19, 2027 San Francisco show, and registration is open to qualified trade, industry affiliates and media. source
Hosted Buyers receive complimentary registration, early exhibit-hall access each day, dedicated meeting rooms and Buyers' Lounge access; manufacturers do not qualify, and SFA covers hotel costs and provides Uber vouchers. source
The Canadian Food Exporters Association is recruiting a Canada branded pavilion at the January 17-19, 2027 San Francisco show at CAD $8,297 per 10x10 booth with a CAD $600 corner surcharge. source
A 2027 sponsorship menu is published with a $25,000 thought-leadership package, a $10,000 First Taste Table and $5,250 digital packages. source
Badge-holders can sample exhibitor products at local restaurants and watch San Francisco chefs cooking on the show floor. source
Future editions are scheduled for January 23-25, 2028 in San Francisco and January 14-16, 2029 in San Diego. source
Entry is restricted to professional visitors only. source

What you are actually setting up

Your links, your tone of voice, who you are trying to meet. Then the app writes each follow-up in your words and you press Send. Scoring, your own sending domain, CRM sync and the shared team pool come with Pro and Team — the whole walkthrough is on one page, with what each plan includes.

The capture screen: add a photo or a business card, then tap the microphone — Snap the card, tap the mic

A drafted follow-up email opening with the document the lead asked for at the booth — The email, in your words

Who is worth chasing

The events screen with a trade show set as the current event — One show, one lead list

The Today screen: counts for sent, opened and replied, and a lead who wrote back — Sent, opened, replied

The per-event recap: leads captured, follow-ups sent and who replied — The recap you fly home with

What it costs after Winter FancyFaire

You can start free today with no card. If Winter FancyFaire is the only show you work this year, the Event Pass covers it. The twenty free spots above are Pro and Team at no charge through January 31.

Free

Every lead you meet, kept

Unlimited leads, forever

10 AI follow-up emails a month written and sent for you
Unlimited captures: voice note, card scan, AI extract
Every lead saved, searchable, exportable to CSV
Basic counts
Emails carry a “Sent with MeetDrop” footer

Get started

Unlimited leads. No credit card.

Event Pass

One show, everything captured and followed up

$49/ show

Unlimited leads, forever

200 AI follow-up emails written and sent for you for one show. 30 days from the first one.
No “Sent with MeetDrop” footer
Replies come back to your address
CSV export
Event recap analytics
Email support

Buy an event pass

One payment, no subscription

Pro

FREE FOR WINTER FANCYFAIRE

For people who work events all year

$99/ month

or $79 a month billed annually

Unlimited AI follow-up emails written and sent for you
Send from your own domain
CRM sync
Always-on adaptive follow-up
Drop a list
Lead scoring
Advanced analytics, priority support

Claim it free

Ten spots, one public post.

Team

FREE FOR WINTER FANCYFAIRE

For booths worked by more than one person

$199/ month

3 seats included, then $49 each

Everything in Pro for the whole team
Shared lead pool with dedupe
Drop a list for the whole team
Assignment and routing
User management
Team and per-rep analytics
Priority support and onboarding

Claim it free

Ten spots, one public post.

Enterprise

Ten seats and up, with the pieces a larger organisation needs.

API + webhooks
10+ seats
Everything in Team
Named success manager

Talk to us

Prices in US dollars. Cancel any time; your leads stay exportable.

Questions people ask before Winter FancyFaire

What exactly is MeetDrop, and why use it at FancyFaire?

A lead capture app for people who meet buyers in person. You photograph a buyer's card and say one sentence about what they wanted — the SKU, the order window, the stores they buy for — and MeetDrop writes the follow-up in your voice and sends it when you press Send. Across fifteen hours of floor and a thousand exhibitors, the buyer who liked your preserve on Sunday has tasted several hundred more by Tuesday.

Is Winter FancyFaire the same as the Winter Fancy Food Show?

Yes. The Specialty Food Association's January show in San Francisco is now called Winter FancyFaire — the name you will still see used across the trade is the Winter Fancy Food Show. Same organizer, same Moscone Center dates. If you have been searching for the old name, this is the show you meant.

When and where is Winter FancyFaire 2027?

January 17 to 19, 2027 at Moscone Center in San Francisco. Show hours are 10am to 4pm on Sunday the 17th and Monday the 18th, and 10am to 3pm on Tuesday the 19th. Future editions are already scheduled: January 23–25, 2028 in San Francisco, and January 14–16, 2029 in San Diego.

Who can attend?

Entry is restricted to professional visitors — qualified trade, industry affiliates and media. For an exhibitor that is the whole value of the floor: everyone walking it buys or writes about specialty food for a living, so there is no qualifying to do afterwards, only following up.

How many exhibitors are there?

The organizer's exhibit page states 1,000+ exhibitors, 310 of them showing for the first time. SFA also announced 75 finalists for the 2027 sofi Awards ahead of the show.

What is the Hosted Buyer programme?

Qualified buyers get complimentary registration, early exhibit-hall access each day, dedicated meeting rooms and access to the Buyers' Lounge. Manufacturers do not qualify. If you are exhibiting, those early-access buyers are the most valuable hour of your day and the easiest to lose track of, because they arrive before the stand is busy and leave before you have written anything down.

What does it cost to exhibit?

Booth costs vary by package and pavilion. As one published example, the Canadian Food Exporters Association is recruiting a Canada branded pavilion at CAD $8,297 per 10×10 booth plus a CAD $600 corner fee. SFA's 2027 sponsorship menu runs from $5,250 digital packages through a $10,000 First Taste Table to a $25,000 thought-leadership package.

What does MeetDrop cost?

Free to start: unlimited leads, with 10 AI follow-up emails a month written and sent for you. An Event Pass is $49 for one show: 200 AI follow-up emails, for 30 days from the first one, with replies coming back to your own address. Pro is $99 a month, or $79 billed annually, for unlimited AI follow-ups, sending from your own domain, lead scoring and CRM sync. Team is $199 with three seats, which is the one to look at if you are running a stand with a crew. Ten Pro and ten Team plans are free for Winter FancyFaire through January 31.

How soon should I follow up after FancyFaire?

During the show, not after it. Buyers write their orders while the market is still in their heads, and a specialty food buyer tastes hundreds of products in three days. The email that lands the same evening reaches somebody who can still remember your stand; the one that waits for the flight home competes with a thousand exhibitors.

Can attendees use MeetDrop at FancyFaire, or only exhibitors?

Both. Buyers capture the makers they want to carry — useful when you have tasted eighty things since lunch. Stands run their whole team into one shared list with dedupe. Ten free spots on each side.

What does free for Winter FancyFaire include and how do I claim it?

Ten attendees get Pro and ten stands get Team, free from the day they claim through January 31, 2027. Post publicly on LinkedIn or X that you are going to Winter FancyFaire and mention MeetDrop, then paste the link in the form on this page. A person checks it and switches the plan on within one business day. No card. On February 1 the account returns to Free with every lead still in it.

Do I need to install anything?

No. It runs in your phone's browser, which matters on a food stand where your hands are busy and there is no room for a laptop. Sign in with Google or an emailed code, set Winter FancyFaire as your event, and the capture screen is ready. There is an iOS app if you prefer one.

Answers to the questions behind this page

Each one is a page that answers a single question properly, without asking for an email first.

Before the show

Using MeetDrop

Weighing it up

All of them on the answers index, or see every comparison.

Not going to this one?

The same thing happens at every show.

See all event playbooks

Free for Winter FancyFaire — ten Pro, ten Team, one post.

Start free

Three days. 1,000 makers.Follow up on every buyer you actually met.