Add up what the show cost you, the booth, the travel and the rest, and divide it by the leads you captured there. That is the cost per lead. The sharper number divides the same cost by only the leads that fit what you sell, because a cheap pile of the wrong people is not a cheap show. Decide before the show how many leads would make it worth it, so the number has something to beat.
Set it up before the show
Where the number appears
With an Event Pass or Pro, Analytics shows the show's cost per lead. On Pro the show's card goes further: the cost per strong-fit lead, counted only over the leads that match your ideal customer.
Put next to your other shows, it tells you which ones to book again. Measuring what a trade show was worth.
Unlimited leads free, no card. Know which shows to book again.
Start freeLast reviewed 3 November 2026 by the MeetDrop team.